Uses for geodata

  • asset management

    Our 20cm accurate engineering map data is used by utilities for the accurate positioning of subterranean equipment and ducting.

  • delivery optimisation

    Our route prediction models are used within enterprise logistics systems to plan delivery routes, and optimise the pack order of delivery vehicles.

  • insurance peril analysis

    Our 3D terrain data is used by insurers for the assessment of flood risk and generation of premium pricing models.

  • market segmentation

    Our geodemographic data is used by financial institutions for the assessment of credit applications, and to plan marketing campaigns.

  • retail location planning

    Our population and route prediction data is used by retail planners for cost-benefit assessment in the planning and rationalision of retail networks.

  • sales territory balancing

    Our population and route prediction data is used by sales managers to subdivide the country into equal-opportunity sales territories, permitting the comparison of sales performance.

  • utility planning

    Our population, geodemographic and engineering data is used by utilities to find the shortest connection route to the best customers.

  • waste collection planning

    Our household and route prediction data is used by waste management companies to plan and optimise collection routes ensuring the best use of vehicles.

Product types available

  • aerial Imagery data

    Aerial photography of 15cm ground resolution provides a unique insight to the built environment and facilitates professional business and engineering planning from the desktop.

  • business boundary data

    Boundary data, from census boundaries to telephone exchange boundaries, provide a graphical link between statistical information and the real world.

  • business data

    Business address reference gazetteers provide the ability for marketers to identify customer locations to a building level and therefore to focus their business practises.

  • map data

    Map data of all scales is the foundation of spatial analysis. A broad range of mapping is available to complement the business or engineering information you wish to analyse.

  • demographic data

    Demographic data provides an insight to the nation; spending habits, occupations, wealth and poverty. Demographic data is used to identify your market geographically and focus sales efforts.

  • flood risk data

    Flood risk data provides planners with an insight to areas prone to flood. Such data is critical to policy makers, insurers and planners for effective land management.

  • height data

    Elevation, aspect, and slope information is required for radio network planning, wind farm planning, horticultural and climatic analysis.

  • routing data

    Route prediction models permit the planning of complex driving routes, and the creation of turn by turn directions for delivery vehicles.

Solutions by sector

  • defence

    Geographic data is used throughout the defence and security services for resource planning, battlefield management, intelligence and logistics assessment, and Command & Control applications.

  • finance

    The finance sector utilise geodata to manage risk, to plan retail networks and design financial products appropriate for the local demographic.

  • healthcare

    The healthcare industry utilise geographic analysis to assess the distribution of disease, to plan health services and for the effective deployment of command and control services.

  • insurance

    The insurance sector utilise the power of gis to manage risk, ensuring managed exposure across flood, fire and crime.

  • retail

    Retail planners utilise geodata to ensure the optimum placement of store locations within their appropriate geodemographic catchment.

  • transport

    Transportation planners use geographic analysis to model access times to public transport, to model changes in traffic management plans and to prioritise investment in transport infrastructure

  • utilities

    Utilities are one of the greatest users of geodata, finding benefits in network planning, construction engineering, market analysis, competitor analysis and service logistics.

  • waste management

    Waste management providers derive significant saving through the efficient planning of collection routes, ensuring only full trucks return to the head with minimal driving.